Jacquemus - Jacquemus Arriving in Capri Campaign
The campaign targets fashion-forward, luxury-conscious individuals, particularly millennials and Gen Z who value exclusivity, aesthetics, and aspirational travel. It also appeals to those interested in high-end fashion with a focus on Mediterranean, relaxed elegance.
Core Theme of the Campaign -
An interesting element of the campaign is how it ties the brand to a glamorous travel destination, making it feel like more than just a fashion ad. By situating the collection in Capri, Jacquemus taps into the growing trend of "destination marketing," where fashion is experienced as part of a dream vacation lifestyle.
About the
Campaign -
The "Jacquemus Arriving in Capri" campaign celebrates the arrival of the luxury French fashion brand in the iconic Mediterranean destination of Capri. The campaign showcases a dreamy, summery vibe with beautiful scenic shots and models donning the latest Jacquemus designs, merging fashion and travel lifestyle seamlessly.
Formula applied by the Campaign to elicit customer action -
The highlight of the campaign is its luxurious and aspirational tone, leveraging the beauty of Capri to elevate the brand’s aesthetic. It combines fashion with lifestyle, offering viewers a picturesque escape while focusing on Jacquemus’s stylish, Mediterranean-inspired collection.
A Look at the Campaign
The campaign uses the stunning backdrop of Capri to emphasize Jacquemus's signature style—luxury with a relaxed, beachy feel.
It taps into the idea of fashion as a lifestyle, blending travel, culture, and design.
The visuals are airy, colorful, and minimalistic, resonating with Jacquemus's brand image.
The campaign celebrates the essence of summer, fashion, and Mediterranean beauty, creating an aspirational mood.
The connection between the destination (Capri) and the brand reinforces Jacquemus’s image as a luxurious and trendsetting fashion label.
By situating the campaign in Capri, Jacquemus aligns itself with exclusivity and aspirational travel, catering to customers who seek high-end experiences.
The campaign’s imagery is perfect for social media, designed to be highly shareable and visually engaging.
The use of models in natural settings makes the clothes feel more wearable and accessible, despite their high fashion status.