Ivory Soap - Historic 99 44/100% Pure Slogan Campaign
Targeting - Households and individuals seeking a high-quality, pure soap option for their personal hygiene needs.
Core Theme of the Campaign -
The interesting aspect of the campaign is that Ivory Soap created a unique formula that allowed their soap to float in water, making it stand out from other soap products on the market and further justifying their claim of purity.
About the
Campaign -
The Ivory Soap "99 44/100% Pure" Slogan Campaign is a historic advertising initiative by Ivory Soap, emphasizing the purity and gentle nature of their soap product.
Formula applied by the Campaign to elicit customer action -
The memorable highlight of the campaign is the distinctive "99 44/100% Pure" slogan, which became synonymous with Ivory Soap and strengthened the brand's reputation for purity and quality.
Business Title
A Look at
the Campaign
1. Ivory Soap introduced the "99 44/100% Pure" slogan in 1882, highlighting its high level of purity compared to other soap brands of the time.
2. The campaign aimed to emphasize that Ivory Soap was made with high-quality, pure ingredients, making it gentle on the skin and suitable for all family members.
3. The slogan, "99 44/100% Pure," was a clever marketing tactic as it suggested a scientific precision in measuring the soap's purity, further establishing trust and credibility among consumers.
4. The campaign capitalized on the soap's unique floating feature, showcasing it in advertisements to differentiate Ivory Soap from competitors and create a sense of intrigue and superiority.
5. Ivory Soap advertisements often depicted children happily playing with the floating soap, evoking a sense of innocence and purity associated with the brand.
6. The campaign successfully positioned Ivory Soap as the leading choice for families seeking a pure, gentle, and reliable soap for daily use.
7. The "99 44/100% Pure" slogan became so iconic that it is still recognized today, nearly 140 years since its introduction.
8. The longevity of the campaign and the enduring popularity of Ivory Soap credited to the effective messaging that conveyed the soap's quality, purity, and suitability for all skin types.
9. Over time, the campaign helped establish Ivory Soap as a trusted and reputable brand in the personal hygiene market, forming a strong foundation for its continued success in the industry.
10. The "99 44/100% Pure" slogan has become a classic example of effective advertising and brand positioning, contributing to the enduring legacy of Ivory Soap as a symbol of purity and gentle care.