It's Nice That - Can you taste design? Campaign
Design Professionals: Graphic designers, UX/UI designers, and other creatives interested in the broader implications of design.
Marketing and Branding Experts: Individuals involved in creating and managing brand identities and experiences.
Academics and Students: Those studying design, sensory experiences, and related fields.
General Public: Anyone interested in the ways design impacts daily life and sensory perceptions.
Core Theme of the Campaign -
An interesting aspect of the campaign is its exploration of the idea that design is not limited to visual aesthetics but can also affect other senses like taste and smell. This concept challenges traditional views of design and opens up new discussions about how design can impact our overall sensory experience.
About the
Campaign -
The “Can You Taste Design?” campaign by It's Nice That explores the intersection of graphic design and sensory experiences. It creatively examines how design influences not just what we see, but also what we taste, smell, and feel. By highlighting this multi-sensory approach to design, the campaign engages audiences in a discussion about the broader impact of design beyond visual aesthetics.
Formula applied by the Campaign to elicit customer action -
The highlight of the campaign is its innovative approach to linking graphic design with sensory experiences, specifically taste. It features examples of how design can influence the perception of flavors and textures, thereby broadening the conversation about design’s role in our sensory experiences.
A Look at the Campaign
Sensory Design Exploration: The campaign delves into how graphic design can influence senses beyond sight, such as taste and smell.
Innovative Approach: Offers a fresh perspective on design by connecting it to multi-sensory experiences.
Engaging Examples: Showcases real-world examples and case studies that illustrate the impact of design on sensory perceptions.
Broadening Design Conversations: Expands the discussion about design’s impact from visual aesthetics to include other sensory experiences.
Educational Content: Provides valuable insights for professionals, students, and anyone interested in the sensory dimensions of design.
Creative Presentation: Utilizes engaging and thought-provoking content to capture the audience’s attention and spark discussion.
Cross-Disciplinary Appeal: Appeals to a diverse audience by linking design to fields like gastronomy and sensory science.
Challenging Norms: Challenges conventional ideas about design by exploring its influence on non-visual senses.