Invisalign - Smile It Forward Campaign
Targeting - People of all ages who are interested in orthodontic treatment and are active on social media platforms.
Core Theme of the Campaign -
Invisalign has created a fun digital tool that allows people to create customized Smile Cards with their photos and a personal message, which they can share with friends and family on social media platforms to spread smiles and positivity.
About the
Campaign -
The Invisalign Smile It Forward Campaign is a promotional initiative by Invisalign, a popular dental brand that offers clear aligners, to encourage people to share their smiles and spread positivity.
Formula applied by the Campaign to elicit customer action -
The focus on inspiring people to share their smiles and stories, while also donating funds to Operation Smile, a nonprofit organization that provides free cleft palate surgeries to children in need.
Business Title
A Look at
the Campaign
1. Invisalign has partnered with Operation Smile to create the Smile It Forward Campaign, aimed at helping children with cleft palate and providing them with life-changing surgeries.
2. The campaign encourages people to visit the Invisalign website and create a Smile Card by uploading their photo and adding a personal message.
3. Participants can then share the Smile Card with their friends and family on social media platforms, spreading smiles and positivity.
4. For every Smile Card shared, Invisalign donates $1 to Operation Smile, with a goal to raise a significant amount for the cause.
5. Invisalign has also set a target of collecting 1 million shared smile pledges through the campaign.
6. The digital tool for creating Smile Cards is user-friendly and allows participants to add filters, stickers, and personalized messages to make their Smile Cards unique and special.
7. Participants can track their impact by viewing the total number of shared smile pledges and the amount donated to Operation Smile in real-time on the campaign website.
8. In addition to the charitable aspect, participants also have a chance to win prizes like a trip to a destination of their choice, Invisalign treatment discounts, or swag bags by participating in various challenges and competitions organized as part of the campaign.