1. Discovery Platform: "We Love Your Genes" serves as a platform for undiscovered talent, providing a space for aspiring models to showcase their individuality.

2. Inclusivity Emphasis: The campaign actively seeks diversity, challenging the traditional norms of beauty and encouraging a broader representation of body types, ethnicities, and personal styles.

3. Global Reach: With the backing of IMG Models, a global leader in the modeling industry, the campaign has a wide-reaching impact, offering opportunities to talent from various corners of the world.

4. Social Media Integration: Leveraging the power of social media, the campaign utilizes platforms like Instagram to discover and promote aspiring models, fostering a sense of community and engagement.

5. Mentorship Program: "We Love Your Genes" goes beyond just discovering talent. It includes mentorship programs, providing guidance and support to budding models as they navigate the competitive industry.

6. Breaking Stereotypes: The campaign challenges stereotypes within the modeling world, emphasizing that beauty is diverse and subjective, and there is no one-size-fits-all definition.

7. Regular Showcases: Through regular showcases and features, the campaign highlights the success stories of those who have thrived outside traditional norms, inspiring others to embrace their unique qualities.

8. Open Auditions: The campaign often conducts open auditions, making the modeling industry more accessible to individuals who might not have considered traditional modeling routes.

9. Community Building: By fostering a sense of community and acceptance, the campaign not only promotes individual models but also contributes to a more inclusive and progressive fashion industry.

10. Industry Impact: "We Love Your Genes" has a ripple effect on the fashion industry, influencing a shift towards a more inclusive and diverse standard of beauty, ultimately redefining the parameters of success in modeling.