Ikea - Cook This Page
Targeting - Ikea customers who enjoy cooking at home and appreciate innovative solutions that make their daily routines more enjoyable.
Core Theme of the Campaign -
The interesting aspect of the campaign was the integration of visual instructions and pre-marked spaces on the poster, simplifying the cooking process and enabling even novice cooks to create delicious meals.
About the
Campaign -
The Ikea "Cook This Page" campaign involved the creation of interactive recipe posters that allowed people to easily prepare meals by following instructions printed directly on the paper.
Formula applied by the Campaign to elicit customer action -
The highlight of the campaign was the unique concept of transforming a piece of paper into a practical cooking tool, making meal preparation more convenient and engaging for Ikea customers.
Business Title
A Look at
the Campaign
1. Ikea developed specially designed recipe posters featuring various meals, such as pasta dishes or stir-fries, with visual instructions clearly printed on the paper.
2. Each recipe poster included pre-marked spaces for different ingredients, allowing users to place the actual items directly on the poster as they cooked.
3. Customers could purchase the "Cook This Page" posters in Ikea stores or download them from the company's website.
4. The campaign aimed to simplify the cooking process by eliminating the need for traditional recipe books or digital devices in the kitchen.
5. Users simply followed the step-by-step instructions on the poster, placing the ingredients on the designated spaces, which prevented the mess and confusion often associated with traditional cooking methods.
6. The interactive nature of the campaign made cooking a more engaging and enjoyable experience, especially for families and individuals looking for creative ways to bond over meal preparation.
7. The campaign also aligned with Ikea's brand identity, showcasing their commitment to providing functional and innovative solutions for everyday tasks.
8. By offering an alternative to traditional recipes, Ikea aimed to inspire customers to explore new dishes and expand their culinary repertoire.
9. The "Cook This Page" campaign received positive feedback for its simplicity and effectiveness, capturing the attention of customers and encouraging them to try new recipes with confidence.
10. Overall, the campaign successfully combined practicality, creativity, and brand messaging to enhance the cooking experience for Ikea customers and reinforce the company's position as a provider of innovative home solutions.