Hyatt - World of Hyatt
Targeting - Frequent travelers who seek enhanced experiences, value rewards, and personalized services during their stays.
Core Theme of the Campaign -
The World of Hyatt campaign stands out for its emphasis on providing tailored experiences and rewards that cater to the individual preferences and behaviors of members, making them feel valued and celebrated.
About the
Campaign -
The World of Hyatt campaign is a loyalty program by Hyatt Hotels and Resorts that offers personalized experiences, rewards, and benefits to frequent travelers.
Formula applied by the Campaign to elicit customer action -
The campaign highlights the value of customer-centric personalization, partnerships with other brands for added benefits, and a seamless digital platform for members to easily access and manage their rewards.
Business Title
A Look at
the Campaign
1. The World of Hyatt campaign is designed to reward loyalty and enhance the travel experiences of members of Hyatt Hotels and Resorts.
2. Members can earn points for every eligible stay, which they can redeem for free nights, room upgrades, dining experiences, spa services, and more.
3. The loyalty program offers elite tiers (Discoverist, Explorist, Globalist) based on the number of qualifying nights or base points earned, providing elevated benefits and exclusive perks.
4. The campaign's key feature is personalization, where members can customize their preferences and receive tailored recommendations and offers based on their travel history and interests.
5. Hyatt has partnered with various airlines, car rental companies, and other businesses to allow members to earn and redeem points beyond just hotel stays.
6. The fully integrated digital platform enables members to track their progress, redeem rewards, make reservations, and manage their profiles.
7. The campaign also includes experiential rewards, such as curated experiences and unique events, to create unforgettable moments for members.
8. Hyatt regularly communicates with members through personalized emails, providing updates on their rewards and exclusive promotions.
9. Transparency is an essential aspect of the campaign, with clear terms and conditions communicated to members, ensuring trust and reliability.
10. The World of Hyatt campaign aims to build long-term customer loyalty by providing valuable benefits, personalized experiences, and a seamless digital experience.