Hotwire's slogan, "Hot Rate Hotels, Hot Rate Cars," succinctly communicates the core value proposition of the Hotwire platform. Hotwire is an online travel booking website that offers deals on hotels, car rentals, and vacation packages at discounted rates.

Here's an explanation of the slogan:

1. Hot Rate Hotels: This part of the slogan highlights one of Hotwire's key offerings, which is the ability to book hotel accommodations at "hot rates." Hot rates typically refer to deeply discounted prices that are often lower than what you can find through traditional booking channels. Hotwire offers these deals to travelers who are flexible with certain details, such as the exact hotel name, until after booking.

2. Hot Rate Cars: Similarly, "Hot Rate Cars" emphasizes that Hotwire provides discounted car rental options to its customers. Like with hotels, Hotwire's "hot rates" for car rentals offer significant savings to travelers.

The use of the term "hot" in both "Hot Rate Hotels" and "Hot Rate Cars" conveys a sense of urgency and excitement, suggesting that travelers can access these exclusive, discounted rates for a limited time. Hotwire's business model involves partnering with hotels and car rental companies to offer these special rates to its users.

This slogan underscores the idea that Hotwire is a go-to platform for travelers looking to secure budget-friendly deals on hotels and rental cars while maintaining a level of flexibility regarding specific details until booking. It has been an effective way for Hotwire to communicate its value proposition to cost-conscious travelers.