Hilton Hotels And resorts - Happy surprise Extras
Targeting - Potential hotel guests, travelers, and Individuals seeking a premium and enjoyable hotel experience. The campaign aims to appeal to those who value not just a comfortable stay but also the added joy of unexpected surprises.
Core Theme of the Campaign -
The playful approach to highlighting the benefits of staying at Hilton hotels. By framing these benefits as "happy surprises," the campaign adds an element of excitement and anticipation to the guest experience.
About the
Campaign -
Hilton's "Happy Surprise Extras" campaign is a marketing initiative that showcases the delightful and unexpected experiences guests can enjoy during their stay at Hilton hotels. The campaign focuses on highlighting the joyous extras that make a Hilton stay memorable.
Formula applied by the Campaign to elicit customer action -
The emphasis on unexpected and delightful surprises that guests may encounter during their stay. These surprises go beyond the ordinary, aiming to create a positive and lasting impression of the Hilton brand.
Business Title
A Look at
the Campaign
- The "Happy Surprise Extras" campaign is a marketing initiative by Hilton Hotels & Resorts.
- It focuses on showcasing unexpected and joyful experiences guests can encounter during their stay.
- The campaign seeks to create a positive and lasting impression of the Hilton brand.
- Hilton positions these surprises as going beyond the ordinary offerings of a hotel stay.
- A playful approach is taken to highlight the benefits, framing them as "happy surprises."
- potential hotel guests and travelers seeking a premium experience.
- The campaign aims to add an element of excitement and anticipation to the guest experience.
- Overall, Hilton aims to differentiate itself by providing not just a stay but a memorable and delightful hospitality experience.