Hershey's "Share Goodness" is a marketing campaign launched by The Hershey Company, a well-known American chocolate manufacturer. This campaign is designed to promote the idea of sharing moments of happiness and kindness through Hershey's products and brand values.

Here are the key elements and concepts associated with Hershey's "Share Goodness" campaign:

1. Sharing Happiness: The campaign emphasizes the act of sharing not just Hershey's chocolate but also moments of joy, love, and kindness with friends and family.

2. Universal Appeal: "Share Goodness" is designed to resonate with a wide audience, highlighting the universal joy of sharing moments and sweet treats.

3. Emotional Connection: The campaign aims to create an emotional connection with consumers by celebrating the role that Hershey's products play in making everyday moments special.

4. Family and Togetherness: Hershey's often emphasizes the importance of family and togetherness, encouraging people to bond over shared experiences.

5. Positive Values: "Share Goodness" aligns with Hershey's commitment to positive values and social responsibility, promoting acts of kindness and generosity.

6. Variety of Products: While Hershey's chocolate bars are a central focus, the campaign showcases the diverse range of Hershey's products, from chocolate kisses to Reese's peanut butter cups.

7. Social Media Engagement: Hershey's actively engages with consumers on social media platforms, encouraging them to share their own "Share Goodness" moments.

8. Inclusive Messaging: The campaign promotes inclusivity, highlighting that moments of goodness can be shared by people of all backgrounds and ages.

9. Community Involvement: Hershey's often involves local communities in its campaigns, supporting charitable initiatives and events that promote goodness.

10. Brand Consistency: "Share Goodness" reinforces Hershey's reputation as a beloved and trusted chocolate brand with a long history of providing sweet moments to consumers.