Happily Ever After Co. - Fairytale Unleashed
Targeting - Dreamers and believers of all ages who cherish the timeless charm of fairytales but crave a fresh, innovative perspective.
Core Theme of the Campaign -
Imagine Cinderella with a smartphone, Rapunzel navigating a digital tower, and Snow White with a penchant for adventure selfies. It's a delightful collision of fairytales and the present day.
About the
Campaign -
Happily Ever After Co.'s Fairytale Unleashed campaign is a whimsical journey into a world where classic fairytales are reimagined, bringing magic and enchantment to life.
Formula applied by the Campaign to elicit customer action -
The campaign transports you to a modern fairytale realm, blending tradition with a contemporary twist, creating a spellbinding experience that captures the imagination.
Business Title
A Look at
the Campaign
1. Once Upon a Time Kickoff: The campaign begins with a grand launch, setting the stage for a fantastical adventure. Think fairy lights, mystical music, and a touch of modern flair.
2. Reimagined Characters: Classic fairytale characters undergo a contemporary makeover, complete with relatable quirks and tech-savvy twists. Witness their adventures in a world where magic seamlessly integrates with the modern age.
3. Interactive Storytelling: Engage with the storyline through social media, where audiences contribute ideas, vote on plot twists, and even suggest challenges for the characters, making it a collective and dynamic storytelling experience.
4. AR Enchantments: Utilizing augmented reality, the campaign brings characters to life in the real world. Users can interact with them through AR filters, creating memorable and shareable moments.
5. Fairytale Challenges: Weekly challenges encourage participants to embark on their own fairy tale quests, with rewards and surprises awaiting those who successfully complete them. It's an invitation to infuse a bit of magic into everyday life.
6. Virtual Ball and Events: A virtual ball serves as the campaign's centerpiece, where participants can join in from the comfort of their homes, donning virtual costumes and interacting with characters through live streams and chat sessions.
7. Collaborations with Influencers: Well-known influencers and storytellers collaborate with Happily Ever After Co., bringing their unique flair to the campaign and encouraging their followers to join the magical journey.
8. Merchandise and Keepsakes: Exclusive campaign merchandise, from enchanted accessories to limited edition storybooks, allows participants to carry a piece of the fairytale with them beyond the digital realm.
9. Grand Finale and Ever After: The campaign concludes with a grand finale, wrapping up the collective story and leaving participants with a sense of wonder. The magic doesn't end there, as Happily Ever After Co. promises ongoing enchantment through future campaigns and collaborations.
10. Social Impact and Charity: A percentage of campaign proceeds go towards charitable causes, emphasizing the timeless values of kindness and generosity found in classic fairytales.