Hachette - Bookstagram Campaign
Targeting - Avid readers, Instagram users interested in literature, and those looking for book recommendations and discussions.
Core Theme of the Campaign -
Hachette adds a unique twist by encouraging user-generated content. Followers are invited to share their favorite books, creating a vibrant community of book lovers on Instagram.
About the
Campaign -
Hachette's Bookstagram Campaign leverages the popular social media platform, Instagram, to promote and engage book enthusiasts.
Formula applied by the Campaign to elicit customer action -
The campaign stands out for its creative use of visual content on Instagram, showcasing Hachette's diverse book collection through compelling images and engaging captions.
Business Title
A Look at
the Campaign
1. Hachette's Bookstagram Campaign kicks off with a visually appealing post introducing the campaign and inviting followers to join the literary journey.
2. Engaging hashtags like HachetteReads are promoted to encourage user participation and create a trending online conversation.
3. The campaign strategically features a mix of genres, ensuring a broad appeal to a diverse audience.
4. Weekly book challenges are introduced to keep the audience actively participating and sharing their book recommendations.
5. Exclusive behind-the-scenes content, author interviews, and sneak peeks into upcoming releases add an element of exclusivity for the audience.
6. Hachette collaborates with book influencers and bloggers, amplifying the reach and impact of the campaign.
7. A user-friendly Bookstagram guide is created, helping participants navigate the campaign and make the most out of their book-sharing experience.
8. To foster a sense of community, Hachette actively engages with participants, responding to comments, and resharing user-generated content.
9. The campaign concludes with a grand finale, celebrating the Bookstagram community's contributions and announcing winners of various challenges.