Gymshark - Celebrity prank campaign
Targeting - Gymshark's existing and potential customers who follow and engage with celebrities on social media platforms. The goal was to increase brand visibility and create a buzz around Gymshark's offerings
Core Theme of the Campaign -
Gymshark's unique approach involved turning a prank into a marketing strategy. By involving celebrities in a light-hearted joke, they created a memorable and shareable experience, leveraging the celebrities' reactions to generate social media engagement
About the
Campaign -
Gymshark orchestrated a celebrity prank campaign where they fooled celebrities into wishing a happy birthday to 'Jim Shark,' a fictional character created by the fitness apparel brand. The prank aimed to generate buzz and engage both the celebrities and Gymshark's audience
Formula applied by the Campaign to elicit customer action -
The key highlight was celebrities unknowingly participating in the prank by recording birthday wishes for a non-existent person, 'Jim Shark.' The humorous results of the prank were shared on social media, creating entertainment and visibility for Gymshark
Business Title
A Look at
the Campaign
- Gymshark orchestrated a celebrity prank campaign.
- Celebrities were tricked into wishing 'Jim Shark' a happy birthday.
- The prank aimed to engage both celebrities and Gymshark's audience.
- Results of the prank were shared on social media for entertainment.
- Gymshark turned the prank into a unique marketing strategy.
- Memorable and shareable experience created through celebrities' involvement.
- Targeted audience includes Gymshark's customers and social media followers.
- Goal was to increase brand visibility and create a buzz around Gymshark's offerings.