Guinness 0.0 - Make it a St Patrick's Day to remember
Targeting - Individuals celebrating St. Patrick's Day, particularly those looking for alternative drink options or practicing responsible drinking. Guinness 0.0 seeks to appeal to , encouraging inclusivity and moderation.
Core Theme of the Campaign -
An interesting aspect of the campaign is its focus on the non-alcoholic variant, challenging the traditional association of St. Patrick's Day with alcoholic beverages. By promoting responsible choices, the campaign aims to shift perceptions and provide a memorable experience without the need for alcohol.
About the
Campaign -
The campaign, titled "Make it a St. Patrick's Day to Remember," is an initiative by Guinness 0.0, created in collaboration with AMV BBDO. It revolves around promoting responsible drinking during the St. Patrick's Day celebrations, encouraging consumers to enjoy the festivities with Guinness 0.0, the non-alcoholic variant.
Formula applied by the Campaign to elicit customer action -
The central highlight is the emphasis on responsible drinking, aligning with the brand's values. Guinness 0.0 aims to make St. Patrick's Day memorable for consumers by offering an alternative with 0.0% alcohol content, coupled with a nationwide promotion involving the distribution of 50,000 free pints of Guinness 0.0.
Business Title
A Look at
the Campaign
- Launched by Guinness 0.0 in collaboration with AMV BBDO.
- Promotes responsible drinking during St. Patrick's Day celebrations.
- Encourages consumers to choose Guinness 0.0 as a non-alcoholic alternative.
- Nationwide promotion offering 50,000 free pints of Guinness 0.0.
- Challenges traditional associations of St. Patrick's Day with alcoholic beverages.
- Aims to create a memorable experience without the need for alcohol.
- Aligns with the brand's commitment to responsible choices and inclusivity.
- Represents a significant campaign for Guinness 0.0, contributing to its responsible drinking initiatives.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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