Guinness - Made of More Campaign
Targeting - Individuals who appreciate authenticity, depth, and resilience, aligning with the brand's iconic qualities.
Core Theme of the Campaign -
An intriguing aspect is the focus on the depth of character, emphasizing that true strength and resilience are often found in life's challenges, mirroring the bold and distinctive nature of Guinness.
About the
Campaign -
Guinness' "Made of More" campaign is a marketing initiative that showcases the brand's commitment to celebrating individuals who embody the spirit of going beyond the ordinary.
Formula applied by the Campaign to elicit customer action -
The campaign's highlight lies in its storytelling approach, depicting real-life stories of individuals who demonstrate extraordinary character and resilience, aligning with the brand's values.
Business Title
A Look at
the Campaign
1. Storytelling Excellence: The campaign leverages compelling storytelling to bring to life the extraordinary stories of individuals.
2. Brand Values: Emphasis on values like authenticity and resilience resonates with Guinness' commitment to quality and character.
3. Visual Impact: Striking visuals and cinematography create a memorable and impactful viewing experience.
4. Narrative Depth: The campaign goes beyond traditional beer advertisements, delving into the profound narratives of the featured individuals.
5. Consumer Connection: It establishes a strong emotional connection with the audience, fostering a sense of shared values.
6. Multi-Channel Presence: The campaign spans various platforms, ensuring widespread visibility and engagement.
7. Social Impact: Beyond beer promotion, the campaign aims to inspire and celebrate the human spirit.
8. Global Appeal: With universal themes, the campaign resonates with a diverse, international audience.