Gucci - Forever Guilty
Targeting - Modern, trendsetting, and diverse audience who appreciates avant-garde fashion and is unafraid to challenge conventions.
Core Theme of the Campaign -
Gucci takes a daring approach, embracing the concept of guilt as a force that defies societal expectations, adding a rebellious twist to the brand narrative.
About the
Campaign -
Gucci's Forever Guilty Campaign is a bold and captivating marketing initiative by the luxury fashion brand.
Formula applied by the Campaign to elicit customer action -
The campaign stands out for its creative storytelling and star-studded cast, featuring unconventional pairings that challenge traditional norms.
Business Title
A Look at
the Campaign
1. Gucci Forever Guilty unfolds with a series of visually stunning short films, each portraying unique, unconventional love stories.
2. Celebrities like Jared Leto and Lana Del Rey feature in the campaign, embodying the Gucci spirit of breaking free from conformity.
3. The campaign challenges traditional gender roles, portraying a diverse range of relationships and expressions of love.
4. Social media plays a crucial role, with the hashtag ForeverGuilty encouraging audience engagement and sharing personal interpretations of guilt.
5. Gucci extends the campaign into immersive experiences, including pop-up events and interactive online content.
6. The brand leverages a mix of digital and traditional marketing channels to reach a global audience.
7. Limited-edition products tied to the campaign create a sense of exclusivity and urgency.
8. The campaign's artistic direction aligns with Gucci's reputation for pushing boundaries and setting trends in the fashion industry.