Google Daydream - Dream with Your Eyes Open
Targeting - Tech enthusiasts, gamers, and anyone curious about the transformative potential of virtual reality experiences.
Core Theme of the Campaign -
"Dream with Your Eyes Open" not only promotes the Daydream VR platform but also underscores the idea that virtual reality is a canvas for boundless creativity and a doorway to experiences that go beyond the confines of the physical world.
About the
Campaign -
The Google Daydream "Dream with Your Eyes Open" campaign is a captivating initiative that invites users to explore immersive virtual reality experiences through the Daydream platform.
Formula applied by the Campaign to elicit customer action -
The campaign showcases the limitless possibilities of virtual reality by encouraging users to unlock their imagination and engage with a variety of interactive and visually stunning VR content.
Business Title
A Look at
the Campaign
1. Immersive Exploration: "Dream with Your Eyes Open" encourages users to step into a world where they can explore diverse virtual environments, from fantastical landscapes to historical settings.
2. Interactive Storytelling: The campaign emphasizes the power of interactive storytelling, allowing users to actively participate in narratives and shape their own virtual adventures.
3. Creative Freedom: Users are invited to unleash their creativity by engaging with VR tools and applications, turning the Daydream platform into a playground for self-expression.
4. Cross-Platform Integration: The campaign seamlessly integrates with various Google services and applications, offering a holistic digital experience that spans entertainment, education, and productivity.
5. Virtual Social Spaces: Daydream creates virtual spaces where users can connect with friends, fostering a sense of community in the digital realm.
6. User-Generated Content: The campaign encourages users to share their unique VR experiences, promoting a culture of user-generated content that highlights the diversity of Daydream's capabilities.
7. Innovative Partnerships: Google collaborates with content creators, developers, and brands to bring exclusive and cutting-edge VR experiences to the Daydream platform, enriching the user experience.
8. Educational Applications: Beyond entertainment, the campaign underscores the educational potential of virtual reality, with applications ranging from virtual field trips to immersive learning environments.
9. User-Friendly Interface: The Daydream platform's user-friendly interface is highlighted, making virtual reality accessible to both novices and seasoned enthusiasts.
10. Continuous Evolution: "Dream with Your Eyes Open" showcases Daydream as a dynamic platform that evolves with technological advancements, promising users a continuous stream of captivating VR content and experiences.