"Build What's Next" is a marketing campaign and tagline used by Google Cloud, a division of Google that offers cloud computing, storage, and application development services to businesses and enterprises. This campaign reflects Google Cloud's commitment to helping businesses innovate, grow, and transform by leveraging cloud technology to build the future.

Here are the key elements and concepts associated with Google Cloud's "Build What's Next" campaign:

1. Innovation: The tagline emphasizes Google Cloud's focus on innovation and its role in enabling businesses to create and develop new solutions and technologies.

2. Forward-Looking: "Build What's Next" encourages businesses to think ahead, plan for the future, and use cloud technology to stay competitive and adaptable.

3. Transformation: The campaign underscores the transformative potential of cloud computing, highlighting how businesses can evolve and adapt their operations with the support of Google Cloud.

4. Technology Leadership: Google Cloud positions itself as a leader in cloud technology, providing businesses with the tools and infrastructure needed to drive growth and success.

5. Collaboration: The tagline suggests that Google Cloud collaborates with businesses, helping them harness the full potential of cloud technology to achieve their goals.

6. Digital Solutions: Businesses can use Google Cloud services to develop digital solutions, applications, and services that address their specific needs and challenges.

7. Global Reach: Google Cloud's offerings have a global presence, allowing businesses worldwide to access and benefit from cloud computing services.

8. Competitive Advantage: The campaign communicates that leveraging Google Cloud can give businesses a competitive edge in their industries.

9. Digital Transformation: Businesses looking to undergo digital transformation can find the tools and support they need within Google Cloud's suite of services.

10. Brand Messaging: "Build What's Next" aligns with Google's broader brand messaging of innovation, technology leadership, and creating a better future.

Overall, "Build What's Next" reflects Google Cloud's mission to empower businesses with the capabilities and tools needed to drive innovation, digital transformation, and growth. It communicates the idea that by partnering with Google Cloud, businesses can build the future and stay at the forefront of their respective industries.