GM - Everybody In Campaign
Targeting - Existing GM customers and new consumers interested in environmentally conscious and innovative transportation solutions.
Core Theme of the Campaign -
GM is not just promoting these values externally but is actively incorporating diversity and inclusion within its corporate culture, signaling a broader societal impact.
About the
Campaign -
General Motors launched the "Everybody In" campaign, focusing on diversity, inclusion, and unity within the company.
Formula applied by the Campaign to elicit customer action -
Emphasizes GM's commitment to diversity and inclusion, making these values integral to its corporate identity.
Business Title
A Look at
the Campaign
1. GM's "Everybody In" campaign centers on fostering diversity and inclusion.
2. It goes beyond external messaging, integrating these values into the company's core identity.
3. The campaign aligns with GM's commitment to unity and inclusion.
4. GM is actively driving these principles within its corporate culture.
5. "Everybody In" reflects GM's dedication to a diverse and inclusive future.
6. The campaign is part of GM's broader strategy, including significant investments in electric vehicles.
7. Unity and inclusion are key themes throughout the campaign, shaping GM's corporate narrative.
8. GM's commitment extends beyond rhetoric, actively contributing to a positive societal impact.
9. The campaign underlines GM's role in driving positive change, not only within the automotive industry but also in social and cultural spheres.