GlaxoSmithKline - Breathe Right Campaign
Targeting - Individuals experiencing snoring or nasal congestion, the campaign aims to resonate with those seeking non-invasive solutions for better breathing during sleep.
Core Theme of the Campaign -
Through user testimonials and demonstrations, the campaign creatively showcases how Breathe Right nasal strips provide relief, enhancing the overall sleep experience.
About the
Campaign -
GlaxoSmithKline's Breathe Right campaign promotes their nasal strips designed to help people breathe better during sleep by opening nasal passages.
Formula applied by the Campaign to elicit customer action -
Emphasizes the product's effectiveness in reducing snoring and improving sleep quality, positioning it as a solution for better breathing.
Business Title
A Look at
the Campaign
1. The campaign employs real-life stories and relatable situations to connect with the audience, highlighting the struggles of poor sleep due to nasal issues.
2. Promotional materials include educational content about the product's mechanism and benefits, fostering awareness and understanding among consumers.
3. Breathe Right leverages social media platforms to engage with its audience, encouraging user-generated content and testimonials to build a sense of community.
4. The campaign features before-and-after scenarios, visually demonstrating the immediate impact of using Breathe Right nasal strips.
5. Collaborations with sleep experts and influencers contribute to the campaign's credibility and authority in the sleep health space.
6. Breathe Right employs a multi-channel approach, utilizing TV commercials, online videos, and print media to reach a diverse audience.
7. Special promotions, discounts, or trial offers are part of the marketing strategy to encourage product adoption and trial among potential customers.
8. The overall message revolves around the idea that better breathing leads to better sleep, positioning Breathe Right as an essential component of a good night's rest.