Geico's "15 Minutes Could Save You 15% or More on Car Insurance" is one of the most recognizable and enduring marketing slogans in the insurance industry. It has been a central part of Geico's advertising campaigns for many years, effectively conveying the idea that Geico can save customers money on their car insurance quickly and easily.

Here's an explanation of the slogan:

1. 15 Minutes: The reference to "15 minutes" suggests that it takes very little time to get a quote and potentially switch to Geico for car insurance. The message is that the process is quick and convenient for customers.

2. Could Save You 15% or More: This part of the slogan highlights the potential cost savings that customers could enjoy by choosing Geico. It implies that Geico's rates are competitive and that customers did find better insurance deals with the company.

The "15 Minutes Could Save You 15% or More on Car Insurance" slogan reflects Geico's marketing strategy of offering consumers a straightforward and hassle-free way to explore their insurance options and potentially lower their premiums. It has been accompanied by a wide range of memorable advertising campaigns featuring the company's gecko mascot, humorous scenarios, and various taglines, all aimed at reinforcing the idea that Geico is an affordable and convenient choice for auto insurance.

This slogan has contributed to Geico's brand recognition and its position as one of the largest auto insurance providers in the United States.