FoodPanda - ContactLess Delivery campaign
Targeting - Both customers and service partners of FoodPanda. Customers seeking a safer food delivery experience and delivery partners concerned about minimizing contact during deliveries are the primary beneficiaries of this campaign.
Core Theme of the Campaign -
The proactive response to the ongoing pandemic by introducing a feature that directly addresses the safety concerns of customers and delivery partners. The campaign leverages technology to enhance user experience while prioritizing health and safety.
About the
Campaign -
The FoodPanda Contactless Delivery campaign introduces a feature allowing both customers and service partners to opt for contactless delivery during the COVID-19 pandemic. This feature provides an additional layer of safety for both parties involved in the food delivery process.
Formula applied by the Campaign to elicit customer action -
The implementation of a "Contactless Delivery" button, empowering customers and delivery partners to choose a safer option amidst the challenges of the pandemic. This emphasizes FoodPanda's commitment to ensuring the safety and well-being of its users.
Business Title
A Look at
the Campaign
- FoodPanda launches the Contactless Delivery campaign in response to the COVID-19 pandemic.
- The campaign introduces a "Contactless Delivery" button for both customers and service partners.
- Users can opt for contactless delivery, adding an extra layer of safety to the food delivery process.
- The campaign reflects FoodPanda's commitment to prioritizing the health and well-being of its customers and delivery partners.
- It leverages technology to enhance the overall safety and user experience during the pandemic.
- This initiative addresses the evolving needs of users amidst the challenges posed by the ongoing health crisis.
- The campaign showcases FoodPanda's adaptability and responsiveness to current global circumstances.
- Overall, the Contactless Delivery campaign is a strategic move to ensure a safer and more secure food delivery service for all stakeholders.