Florence - Give a shift campaign
Targeting - Care managers in the social care sector. Florence aims to resonate with professionals responsible for staffing and highlight how their platform can streamline and improve the process.
Core Theme of the Campaign -
The use of the term "shift" not only in the context of work shifts but also as a demonstration of Florence's dedication to making a positive shift in the social care industry. The campaign combines practical solutions with a sense of social responsibility.
About the
Campaign -
Florence's "Give a Shift" campaign is a strategic initiative by the innovative technology company. It focuses on addressing staffing gaps in the social care sector by providing a platform for care managers to efficiently fill shifts.
Formula applied by the Campaign to elicit customer action -
The utilization of a free app offered by Florence, empowering care managers to swiftly fill shifts. The campaign creatively plays on the word "shift" and emphasizes the company's commitment to supporting the social care sector.
Business Title
A Look at
the Campaign
- Florence's "Give a Shift" is a campaign addressing staffing challenges in the social care sector.
- It leverages a free app, enabling care managers to efficiently manage and fill work shifts.
- The campaign creatively plays on the term "shift," symbolizing a positive change in the industry.
- Florence demonstrates a commitment to supporting the social care sector through practical solutions.
- Care managers are the primary audience, emphasizing the platform's benefits for staffing needs.
- The campaign aligns with Florence's broader mission of making a positive impact in healthcare.
- "Give a Shift" showcases Florence as an innovative technology company contributing to social welfare.
- The campaign represents a strategic initiative to bridge staffing gaps and enhance workforce management in the social care domain.