Firehouse Subs - Rewards Week Campaign
Targeting - Firehouse Rewards members. This campaign aims to reward and engage existing customers, encouraging them to participate in the anniversary celebration and enjoy the benefits of being loyal patrons.
Core Theme of the Campaign -
The campaign's interesting take is the gamification aspect, incorporating activities like word searches to engage customers. By turning the rewards process into a week-long interactive experience, Firehouse Subs enhances customer participation and loyalty.
About the
Campaign -
Firehouse Subs' Rewards Week Campaign is a promotional event designed to celebrate the anniversary of Firehouse Rewards. During this special week, Firehouse Subs offers exclusive daily rewards and bonuses to its rewards members, providing an exciting opportunity for customers to earn extra perks.
Formula applied by the Campaign to elicit customer action -
The daily exclusive rewards and bonuses offered to Firehouse Rewards members. These rewards may include special discounts, complimentary items, or bonus points that members can accumulate for future redemptions.
Business Title
A Look at
the Campaign
- Anniversary Celebration: Commemorating the anniversary of Firehouse Rewards.
- Exclusive Daily Rewards: Offering special perks each day of the week.
- Member Engagement: Encouraging active participation of Firehouse Rewards members.
- Gamification Elements: Incorporating interactive activities like word searches for bonus points.
- Perks for Loyalty: Rewarding customers for their ongoing loyalty to Firehouse Subs.
- Limited-Time Offers: Creating a sense of urgency with exclusive rewards available only during the campaign.
- Enhanced Customer Experience: Elevating the overall customer experience through personalized rewards.
- Building Brand Loyalty: Strengthening the bond between Firehouse Subs and its loyal customer base.