Fenty Beauty by Rihanna - Pro Filt'r
Targeting - A diverse audience, with a focus on individuals of all skin tones, ethnicities, and backgrounds who seek high-quality beauty products that not only enhance but also celebrate their individuality.
Core Theme of the Campaign -
Beyond mere cosmetics, the Pro Filt'r campaign serves as a powerful statement challenging traditional beauty standards, encouraging individuals to embrace their uniqueness, and promoting the idea that beauty knows no bounds.
About the
Campaign -
Fenty Beauty by Rihanna's Pro Filt'r campaign is a groundbreaking beauty initiative that celebrates diversity and inclusivity, embodying the brand's commitment to providing a wide range of shades for all skin tones.
Formula applied by the Campaign to elicit customer action -
The emphasis on the Pro Filt'r foundation, renowned for its extensive shade range, ensuring every individual finds their perfect match while fostering a sense of self-expression and confidence.
Business Title
A Look at
the Campaign
1. Shade Inclusivity: Pro Filt'r is celebrated for its impressive 50+ shade range, offering an unparalleled spectrum that caters to the unique tones and undertones of every individual.
2. Celebrity Endorsement: Rihanna's active involvement in the campaign brings authenticity and star power, creating a connection between the brand and consumers who admire her commitment to diversity.
3. Digital Campaigning: Leveraging the power of social media, the campaign uses platforms like Instagram and Twitter to showcase real people sharing their Pro Filt'r experiences, fostering a sense of community and empowerment.
4. Behind-the-Scenes Glimpses: The campaign offers a peek into the creation process, highlighting Fenty Beauty's dedication to quality and innovation, creating a transparent and trustworthy relationship with consumers.
5. Inclusive Marketing Materials: The advertising materials prominently feature individuals of various ethnicities, skin types, and genders, showcasing the product's adaptability and universality.
6. Interactive Shade Finder: Fenty Beauty employs an online tool that assists customers in finding their ideal Pro Filt'r shade, enhancing the overall shopping experience and minimizing the guesswork.
7. User-Generated Content: Actively encouraging customers to share their Pro Filt'r experiences through user-generated content creates a dynamic, engaging narrative that extends beyond the initial campaign launch.
8. In-Store Experience: Fenty Beauty stores offer personalized consultations, emphasizing the brand's commitment to ensuring every customer finds their perfect match and feels confident in their choice.
9. Educational Initiatives: The campaign includes informative content addressing common beauty misconceptions, providing tips and tutorials to empower users in their beauty journey.
10. Charitable Component: Aligning with Rihanna's philanthropic spirit, a portion of the campaign's proceeds may be directed toward charitable causes, amplifying the brand's positive impact beyond the realm of beauty.