Fenty Beauty - KetchUporMakeUp Campaign
Targeting - Fenty Beauty's diverse audience, including makeup enthusiasts, beauty influencers, and Individuals intrigued by innovative marketing concepts. The element of surprise appealed to a broad demographic, encouraging participation and sharing on social media.
Core Theme of the Campaign -
The campaign took an unconventional approach by merging beauty and food, two seemingly unrelated realms. By partnering with MSCHF, known for its avant-garde projects, Fenty Beauty sparked curiosity and conversation, challenging traditional norms in the beauty industry.
About the
Campaign -
Fenty Beauty's KetchUporMakeUp campaign, in collaboration with MSCHF, introduced a unique concept where customers could receive either makeup or actual ketchup in a $25 mystery box. This unconventional marketing stunt created a buzz by blending beauty and surprise.
Formula applied by the Campaign to elicit customer action -
The highlight was the surprise element. Customers purchasing the mystery box were uncertain whether they would receive Fenty Beauty makeup products or a packet of real ketchup. This element of unpredictability added an exciting twist to the beauty brand's usual product launches.
Business Title
A Look at
the Campaign
- Collaboration between Fenty Beauty and MSCHF.
- $25 mystery boxes containing either Fenty Beauty makeup or real ketchup.
- Blurred the lines between beauty and unexpected experiences.
- Created anticipation and engagement on social media.
- Leveraged the element of surprise to capture attention.
- Showcased Fenty Beauty's commitment to unconventional marketing.
- Encouraged user-generated content as customers shared their unboxing experiences.
- Demonstrated Fenty Beauty's ability to stand out in a competitive beauty industry.