Fabletics - Choose You (2020)
Targeting - Women, emphasizing inclusivity and diversity across age groups and fitness levels.
Core Theme of the Campaign -
Fabletics takes a personalized approach, encouraging women to make choices that align with their individual well-being goals, fostering a sense of empowerment and self-determination.
About the
Campaign -
Fabletics' "Choose You" (2020) campaign is a bold initiative by the activewear brand to empower women to prioritize self-care and well-being.
Formula applied by the Campaign to elicit customer action -
The focus on inspiring and challenging women to embrace a healthier lifestyle while recognizing the importance of self-love and self-care.
Business Title
A Look at
the Campaign
1. Fabletics launches the "Choose You" campaign in 2020, aligning with the brand's commitment to affordable, stylish activewear for women.
2. The campaign leverages powerful visuals and messaging to encourage women to prioritize their health and fitness journey.
3. It features a range of activewear, including yoga pants, leggings, joggers, tops, and tees designed for various fitness levels and preferences.
4. Fabletics collaborates with FOX Nation Womankind for the campaign, amplifying its reach and impact.
5. The "Choose You" initiative is more than just a marketing strategy; it's a movement that seeks to inspire positive lifestyle changes.
6. Social media plays a pivotal role in spreading the campaign's message, fostering a community of women supporting each other in their fitness goals.
7. The campaign is a reflection of Fabletics' data-driven approach to understanding trends and consumer preferences.
8. "Choose You" not only promotes activewear but also advocates for overall well-being, recognizing the importance of mental and physical health.
9. Fabletics integrates technology and style to offer a personalized shopping experience, enhancing the connection between the brand and its customers.
10. Through this campaign, Fabletics establishes itself as a brand that goes beyond fashion, becoming a motivator for women to prioritize themselves.