Expedia - Travel the World Better
Targeting - Travel enthusiasts and anyone seeking inspiration for their next adventure, aiming to resonate with a broad audience passionate about exploring the world.
Core Theme of the Campaign -
Expedia creatively engages travelers through campaigns like EyeWanderWin, utilizing Stackla to run contests, collect user-generated images, and enhance blog traffic by a notable percentage.
About the
Campaign -
Expedia's "Travel the World Better" campaign is a powerful and moving initiative that encourages people to explore the transformative power of travel, showcased through user-generated content like photos, videos, and stories from everyday travelers.
Formula applied by the Campaign to elicit customer action -
The campaign's key highlight is its emphasis on user-generated content, making it a genuine and relatable portrayal of travel experiences, fostering a sense of connection and inspiration.
Business Title
A Look at
the Campaign
1. Expedia's campaign premiered during the inauguration of Donald Trump, capturing attention on a global scale.
2. It encourages audiences to keep dreaming of travel, offering virtual exploration of destinations with stunning imagery.
3. Rashida Jones and Naomie Harris feature in a global creative campaign, positioning Expedia as the best travel companion.
4. Utilizing user-generated content, the campaign showcases diverse travel experiences, creating authenticity.
5. The EyeWanderWin contest engages travelers and builds a library of authentic user-generated content.
6. A TV ad campaign emphasizes that traveling makes individuals more interesting.
7. The campaign's duration, running between and June, amplifies its reach and impact.
8. Overall, Expedia's initiative celebrates the joy of travel and its transformative influence on people's lives, inspiring them to explore the world better.