Etsy - Difference Makes Us
Targeting - Individuals who appreciate personalized, one-of-a-kind products and want to support independent creators.
Core Theme of the Campaign -
Etsy showcases the personal narratives of artisans, making the shopping experience more meaningful and highlighting the value of handmade and vintage items.
About the
Campaign -
Etsy's "Difference Makes Us" campaign celebrates diversity and individuality in the handmade and vintage marketplace.
Formula applied by the Campaign to elicit customer action -
Emphasizes the unique stories behind each product, fostering a sense of connection between buyers and sellers.
Business Title
A Look at
the Campaign
1. Storytelling Focus: Etsy puts a spotlight on the stories of its sellers, showcasing the people and passion behind the products.
2. Inclusivity: The campaign promotes inclusivity by featuring a diverse range of sellers, reflecting the varied backgrounds and talents within the Etsy community.
3. Handmade Emphasis: Etsy underscores the beauty of handmade and vintage items, encouraging consumers to choose unique pieces with character.
4. User-Generated Content: Customers are invited to share their own stories and experiences, fostering a sense of community around the campaign.
5. Interactive Elements: Etsy incorporates interactive elements, such as quizzes and polls, to engage users and make the campaign more participatory.
6. Social Media Integration: The campaign leverages social media platforms to amplify its message and encourage discussions around individuality.
7. Limited Editions: Exclusive, limited-edition items be introduced during the campaign, creating a sense of urgency and exclusivity.
8. Educational Content: Etsy provides educational content, such as behind-the-scenes looks at the creative process, enhancing the appreciation for handmade products.