Ethan Allen - Dream First
Targeting - Individuals who value both functionality and aesthetics in their home design, seeking spaces that resonate with their dreams and aspirations.
Core Theme of the Campaign -
Ethan Allen brings a unique blend of global design inspirations, exploring new places and styles, to craft dream-worthy homes.
About the
Campaign -
Ethan Allen's Dream First Campaign is a home design initiative that prioritizes creating spaces that align with individuals' dreams and aspirations, merging functionality with aesthetic appeal.
Formula applied by the Campaign to elicit customer action -
Emphasizes the art of making a home by paying attention to every detail, ensuring that each element contributes to the overall dream-like ambiance.
Business Title
A Look at
the Campaign
1. The campaign revolves around the concept that every detail matters in the art of making a home.
2. Ethan Allen aims to bring inspiration and ideas to individuals, encouraging them to express their unique selves in their living spaces.
3. The focus is on simplicity, combining the elegance of campaign style with practicality in home offices.
4. Passport, the brand's global design initiative, plays a role in bringing diverse influences to home design.
5. The campaign explores new places, styles, colors, finishes, fabrics, and pieces to offer fresh and personalized home decor options.
6. Dream First encourages individuals to prioritize their dreams and aspirations when designing their living spaces.
7. The brand's commitment to every detail extends from manufacturing to logistics and design.
8. Ethan Allen positions itself as a partner in the journey of creating dream homes, where individuals bring their unique stories and moments.