Estée Lauder - Double Wear
Targeting - Individuals who seek a dependable and long-lasting foundation, appealing to those with busy schedules and varying daily activities.
Core Theme of the Campaign -
A captivating element of the campaign is the spotlight on real-life scenarios, where individuals wear Double Wear foundation through day-to-night transitions, demonstrating its steadfastness in diverse situations.
About the
Campaign -
The Estée Lauder Double Wear campaign is a celebration of long-lasting beauty, showcasing the exceptional staying power and flawless coverage of the iconic Double Wear foundation.
Formula applied by the Campaign to elicit customer action -
The campaign's main focus is on the 24-hour wearability of Estée Lauder Double Wear foundation, emphasizing its resilience and ability to withstand the demands of a modern, dynamic lifestyle.
Business Title
A Look at
the Campaign
1. Introduction to Double Wear: The campaign kicks off by introducing Estée Lauder's Double Wear foundation as a makeup game-changer renowned for its exceptional longevity.
2. Real-Life Scenarios: It creatively showcases individuals in real-life situations, from morning commutes to late-night outings, portraying the foundation's resilience.
3. Diversity and Inclusivity: Emphasis on the diverse range of shades and the foundation's suitability for all skin tones, promoting inclusivity in beauty standards.
4. Celebrity Endorsement: Features influencers and celebrities sharing their experiences with Double Wear, adding a touch of glamour and authenticity to the campaign.
5. Interactive Content: Engages the audience through interactive content, such as makeup tutorials and behind-the-scenes glimpses of the campaign shoot, creating a sense of involvement.
6. User Testimonials: Incorporates user testimonials, allowing real customers to share their positive experiences with Double Wear, building trust among potential buyers.
7. Social Media Challenges: Launches social media challenges encouraging users to share their DoubleWearChallenge moments, fostering a sense of community and online participation.
8. Limited Edition Offerings: Introduces exclusive or limited edition Double Wear products or packaging to create a sense of urgency and exclusivity among consumers.
9. In-Store Experiences: Collaborates with beauty retailers for in-store events, providing personalized foundation matching services and samples to encourage trial and purchase.
10. Call to Action: The campaign concludes with a strong call to action, prompting viewers to visit Estée Lauder counters or the online store to experience the long-lasting beauty of Double Wear for themselves.