Energizer's "Keeps Going and Going..." is one of the most iconic and enduring advertising campaigns in the battery industry. The slogan is closely associated with Energizer batteries and is known for its representation of long-lasting power and endurance.

Here's an explanation of the campaign:

1. Keeps Going and Going...: This slogan emphasizes the idea that Energizer batteries have an extended lifespan and can provide consistent power for a prolonged period. The ellipsis (the three dots) at the end of the phrase implies that the battery's endurance is so remarkable that it seemingly keeps going indefinitely.

The campaign is perhaps best known for its mascot, the Energizer Bunny, which is a personified pink toy rabbit that beats a drum and keeps going and going in the commercials. The Energizer Bunny became an iconic figure in advertising and is associated with the brand's commitment to long-lasting power.

The "Keeps Going and Going..." campaign effectively conveyed the message that Energizer batteries are reliable and can outlast the competition. It contributed to Energizer's reputation as a leading battery brand known for its longevity and endurance.

Please note that this campaign has been a staple of Energizer's branding for many years, but marketing campaigns can evolve over time. For the most current information on Energizer's marketing campaigns and products, we'd recommend visiting the official Energizer website or exploring their recent advertising materials and promotions.