Duolingo - Duolingo Owl Hacks Billboard
Targeting - Language learners, potential Duolingo users, and individuals interested in creative and unconventional marketing strategies.
Core Theme of the Campaign -
Duolingo's witty approach turns language learning into a visually engaging experience by incorporating the mischievous owl into the physical world, making the campaign both humorous and memorable.
About the
Campaign -
Duolingo's Owl Hacks Billboard Campaign features the iconic Duolingo owl "hacking" billboards in various cities, creating a buzz around language learning.
Formula applied by the Campaign to elicit customer action -
The clever use of the Duolingo owl, a symbol of the language learning app, playfully interacting with billboards to grab attention and promote language education.
Business Title
A Look at
the Campaign
1. Owl Takeover: Duolingo's owl is depicted "hacking" billboards, showcasing the app's presence in the real world.
2. Multicity Presence: The campaign spans multiple cities, creating a widespread impact.
3. Social Media Buzz: The playful images of the owl hacking billboards generate a significant buzz on social media platforms.
4. Language Diversity: The campaign highlights Duolingo's commitment to diverse language learning opportunities.
5. User Engagement: Users are encouraged to share their own "owl hacks" on social media, fostering user engagement.
6. Billboard Customization: Some billboards feature localized content, connecting with specific communities.
7. Time-Limited Stunts: Duolingo surprises audiences with time-limited stunts, keeping the campaign dynamic.
8. Educational Element: The campaign subtly reinforces the educational aspect of Duolingo, emphasizing learning through fun.