Dove - RealCostofBeauty Campaign
Targeting - A broad audience, aiming to raise awareness among Individuals affected by appearance-based discrimination and society as a whole.
Core Theme of the Campaign -
Dove's approach is rooted in revealing the economic and emotional toll of toxic beauty standards, moving beyond individual experiences to highlight a systemic issue.
About the
Campaign -
Dove's RealCostofBeauty Campaign addresses appearance hate and discrimination caused by toxic beauty standards, presenting it as a $500+ billion public health crisis
Formula applied by the Campaign to elicit customer action -
The campaign unveils the significant societal cost of appearance-based discrimination, emphasizing the impact on individuals and the broader public health.
Business Title
A Look at
the Campaign
- Dove's RealCostofBeauty Campaign sheds light on the $500+ billion public health crisis stemming from appearance hate and discrimination.
- The campaign employs research findings to underscore the pervasive impact of toxic beauty standards on individuals and society.
- A Dove film, part of the campaign, emphasizes how appearance-based discrimination negatively affects young people's self-esteem and health.
- The Dove Self-Esteem Project is introduced as part of the initiative, seeking to end appearance hate by promoting self-confidence.
- Commitments to ending appearance hate are outlined, emphasizing the need for collective action to address this public health crisis.