The "Doritos Time Machine" campaign is a creative and memorable marketing initiative by Doritos, a popular snack brand known for its bold and innovative advertising. Launched in 2014, this campaign revolved around a Super Bowl commercial contest in which Doritos invited consumers to create their own Doritos commercials for a chance to win cash prizes and the opportunity to have their ad aired during the Super Bowl.

Here are the key details about the "Doritos Time Machine" campaign:

1. User-Generated Content: Similar to previous Doritos campaigns, "Doritos Time Machine" encouraged consumers to create their own Doritos commercials. The theme for the contest was to create a Doritos commercial that involved a time machine.

2. Super Bowl Contest: The campaign was run as a contest leading up to the Super Bowl. Participants were invited to submit their homemade Doritos commercials for consideration.

3. Cash Prizes: Doritos offered significant cash prizes for the winning entries. The grand prize included a cash award and the opportunity to have the winning commercial aired during the Super Bowl, one of the most-watched television events in the United States.

4. Public Voting: As part of the contest, the submitted commercials were made available for public viewing and voting. The commercials that received the most votes had a better chance of winning.

5. Engagement: The campaign generated significant engagement as participants and viewers shared and discussed their favorite commercials, contributing to the excitement and anticipation leading up to the Super Bowl.

6. Creative Commercials: Participants in the "Doritos Time Machine" contest showcased their creativity by producing a variety of humorous and imaginative Doritos commercials centered around the time machine theme.

7. Legacy: The "Doritos Time Machine" campaign was part of Doritos' ongoing strategy of involving consumers in the creative process and leveraging user-generated content for advertising purposes.

The "Doritos Time Machine" campaign was notable for its engagement with consumers, its focus on user-generated content, and the opportunity for participants to have their creations featured during one of the most-watched television events of the year—the Super Bowl. It was an example of how a snack brand like Doritos could successfully harness the creativity and enthusiasm of its customer base to create memorable and entertaining advertising.