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Domino's - Stranger Things Campaign
Targeting - Fans of the Stranger Things series, particularly those who enjoy interactive and tech-driven experiences. The campaign aimed to captivate a younger demographic familiar with both the show and modern technology.
Core Theme of the Campaign -
The campaign's interesting take was the fusion of popular culture (Stranger Things) with advanced technology, creating a seamless connection between the show's supernatural elements and the real-world pizza ordering experience. It leveraged the show's theme of mind control in a playful and interactive manner.
About the
Campaign -
Domino's collaborated with Netflix's Stranger Things to create a unique campaign called "Mind Ordering." The campaign incorporated a facial recognition and eye-tracking app that allowed fans to place pizza orders using their minds.
Formula applied by the Campaign to elicit customer action -
The standout feature was the integration of cutting-edge technology, where viewers could order Domino's pizza by giving the app permission to access their facial recognition and eye-tracking data. This innovative and immersive experience aimed to engage fans of Stranger Things in a novel way.
Business Title
A Look at
the Campaign
- Collaborative campaign with Netflix's Stranger Things.
- Introduction of the "Mind Ordering" experience.
- Utilization of facial recognition and eye-tracking technology.
- Fans could place pizza orders using the app.
- A fusion of popular culture and advanced technology.
- Aimed at engaging and entertaining fans in a unique way.
- Highlighted Domino's commitment to innovation in marketing.
- Successfully generated buzz and attention through the intersection of entertainment and technology.
Should you find value in this succinct overview, you will appreciate access to
BRAND
COLOSSAL
An exhaustive analysis we have garnered elucidating the following 3 studies -
A. The comprehensive breakdown & precise elements that led to the campaign’s success
B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered
C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns.
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