Domino's - Domino's AnyWare
Targeting - Pizza enthusiasts looking for a hassle-free and versatile pizza ordering experience, especially those tech-savvy individuals embracing various digital platforms.
Core Theme of the Campaign -
Domino's AnyWare went beyond traditional orders, introducing an Easy Order system that saved customers' favorite orders, preferred delivery method, payment details, and address for a seamless experience.
About the
Campaign -
Domino's AnyWare was a television campaign launched in Q3 2015, contributing to a remarkable 10.5% year-over-year sales growth for the brand.
Formula applied by the Campaign to elicit customer action -
The campaign showcased the convenience of ordering Domino's from various platforms, emphasizing the flexibility of their AnyWare system.
Business Title
A Look at
the Campaign
1. Introduced in Q3 2015, Domino's AnyWare was a groundbreaking campaign.
2. Featured celebrities showcasing their preferred ways to order using AnyWare.
3. Achieved a significant 10.5% YoY sales growth for Domino's.
4. AnyWare allowed customers to place orders without a specific home address.
5. The campaign highlighted an Easy Order system, simplifying the pizza ordering process.
6. Beyond traditional orders, AnyWare focused on creating a personalized and convenient pizza ordering experience.
7. Leveraged an ambitious approach to enable pizza orders on every device.
8. Showcased the company's commitment to innovation in the digital era.