1. Millennial-Focused: As the name suggests, the campaign was specifically targeted at millennials, who are known for their unique fashion preferences, digital savviness, and influence on style trends.

2. Influencer Marketing: The campaign heavily utilized influencer marketing, partnering with prominent millennial influencers and celebrities. These influencers were often seen wearing Dolce & Gabbana clothing and accessories, sharing their fashion choices on social media, and attending fashion events.

3. Social Media Presence: Dolce & Gabbana leveraged social media platforms to promote the campaign. The brand shared campaign imagery, videos, and behind-the-scenes content on platforms like Instagram, Facebook, and Twitter to engage with millennials and showcase its products.

4. Street Style Aesthetics: The "DG Millennials" campaign often featured street style and urban aesthetics, which resonated with the fashion sensibilities of many millennials. This approach aimed to position Dolce & Gabbana as a brand that could adapt to contemporary street fashion.

5. Product Showcase: While the campaign focused on celebrating youth culture, it also prominently showcased Dolce & Gabbana's products, including clothing, accessories, and fragrances, as part of millennials' fashion choices.

6. Cultural References: The campaign drew on cultural references and trends relevant to millennials, incorporating music, art, and pop culture elements to create a sense of authenticity and relatability.

7. Diversity and Inclusivity: Dolce & Gabbana, like many fashion brands, increasingly emphasized diversity and inclusivity in its campaigns. The "DG Millennials" campaign featured a diverse range of models and influencers, reflecting the varied backgrounds and styles of millennials.