Doctor Who - Be the Doctor
Targeting - Doctor Who enthusiasts and sci-fi fans of all ages, the campaign seeks to engage both the long-time Whovians and newer audiences intrigued by the show's rich universe.
Core Theme of the Campaign -
Participants not only get to relish the excitement of time travel but are also faced with ethical dilemmas mirroring the Doctor's choices, adding a thought-provoking dimension to the immersive experience.
About the
Campaign -
The "Be the Doctor" campaign is an immersive and interactive marketing initiative inspired by the iconic TV series Doctor Who, inviting fans to step into the shoes of the Doctor and embark on their own time-traveling adventures.
Formula applied by the Campaign to elicit customer action -
The use of augmented reality (AR) and virtual reality (VR) technologies, allowing participants to experience the TARDIS, face classic villains, and make crucial decisions in the style of the beloved Time Lord.
Business Title
A Look at
the Campaign
1. Interactive Storyline: Participants start by selecting a companion and are then thrust into a dynamic storyline, making decisions that impact the narrative, echoing the Doctor's role as the ultimate decision-maker.
2. CARDIS Exploration (AR): Utilizing augmented reality, fans can explore a virtual TARDIS, marvel at its inner workings, and even customize its appearance, adding a personal touch to their time-traveling experience.
3. Encounters with Classic Villains (VR): Virtual reality segments plunge participants into face-offs with iconic Doctor Who adversaries, testing their wits and problem-solving skills as they navigate through thrilling challenges.
4. Moral Dilemmas: The campaign incorporates ethical decision-making scenarios, forcing participants to ponder the consequences of their choices, aligning with the Doctor's perpetual struggle to balance compassion and pragmatism.
5. Multi-Platform Accessibility: Accessible across various devices, the campaign ensures inclusivity, allowing fans to participate through smartphones, tablets, and VR headsets, making it convenient for a diverse audience.
6. Community Engagement: A dedicated online community enables participants to share their experiences, discuss plot twists, and even collaborate on future story developments, fostering a sense of camaraderie among fans.
7. Exclusive Rewards: Successful completion of challenges and missions within the campaign unlocks exclusive content, such as behind-the-scenes footage, interviews with cast and crew, and limited edition Doctor Who merchandise.
8. Real-world Integration: To further blur the lines between fiction and reality, the campaign may include surprise real-world events, inviting participants to solve clues or complete challenges in their own neighborhoods.
9. Social Media Integration: Social media platforms serve as a hub for updates, clues, and participant interactions, amplifying the campaign's reach and fostering a vibrant online community.
10. Seasonal Campaign Extensions: The "Be the Doctor" experience evolves with new story arcs and challenges periodically, ensuring long-term engagement and excitement for participants, keeping the campaign fresh and captivating.