DJI - SkyPixel Photo Contest
Targeting - Drone enthusiasts, photographers, and content creators who utilize DJI drones for capturing breathtaking aerial imagery.
Core Theme of the Campaign -
What sets this campaign apart is its celebration of the unique storytelling potential of aerial photography, providing a platform for artists to elevate their creativity to new heights—quite literally!
About the
Campaign -
DJI's SkyPixel Photo Contest is an annual global competition that invites drone enthusiasts and photographers to showcase their creativity by submitting captivating aerial images and videos.
Formula applied by the Campaign to elicit customer action -
The contest stands out for its focus on aerial perspectives, encouraging participants to explore the world from above and share stunning visuals captured with DJI drones.
Business Title
A Look at
the Campaign
1. Global Reach: The contest has a worldwide appeal, attracting submissions from diverse locations and perspectives.
2. Categories: Participants can submit entries in various categories, such as Nature, Architecture, and Sports, allowing for a broad range of creative expression.
3. Judging Panel: Renowned photographers and industry experts form the judging panel, ensuring a fair and qualified evaluation.
4. Prizes: DJI offers attractive prizes, including the latest drone models and camera equipment, motivating participants to showcase their best work.
5. Community Engagement: The campaign fosters a sense of community among drone enthusiasts, with shared appreciation for the artistry of aerial photography.
6. Inspiration: It serves as a source of inspiration for both amateurs and professionals, encouraging them to push the boundaries of aerial imaging.
7. Social Media Presence: The contest leverages social media platforms to amplify its reach and engage with a wider audience.
8. Yearly Tradition: Being an annual event, the SkyPixel Photo Contest has become a much-anticipated tradition, contributing to DJI's brand loyalty and engagement.