Disney - The Mandalorian
Targeting - Star Wars enthusiasts, both existing fans and potential new viewers, aiming to create excitement and anticipation for the series.
Core Theme of the Campaign -
An innovative aspect is the incorporation of AR filters allowing users to interact with Mandalorian characters via social media, enhancing user engagement.
About the
Campaign -
Disney's The Mandalorian Campaign is a marketing initiative centered around the popular Star Wars series, leveraging its iconic characters and storyline to engage audiences.
Formula applied by the Campaign to elicit customer action -
The immersive use of augmented reality (AR) experiences, bringing The Mandalorian universe to life for fans.
Business Title
A Look at
the Campaign
1. The campaign introduces AR experiences, including virtual meet-and-greets with Mandalorian characters.
2. Social media platforms feature AR filters, allowing users to share their Mandalorian experiences with friends.
3. Exclusive behind-the-scenes content and sneak peeks are shared, building anticipation.
4. Limited-edition merchandise and collectibles are released, driving fan involvement.
5. Interactive online quizzes and challenges engage audiences, testing their Mandalorian knowledge.
6. Collaborations with influencers and fan communities amplify the campaign's reach.
7. Live virtual events, such as Q&A sessions with cast members, connect fans directly with the series.
8. The campaign concludes with exclusive previews of upcoming episodes, encouraging viewership.