DirecTV - Travis Kelce campaign
Targeting - NFL fans, particularly those interested in the Kansas City Chiefs and Travis Kelce. The campaign aimed to resonate with football enthusiasts and DirecTV customers.
Core Theme of the Campaign -
The campaign faced adjustments after its launch due to concerns raised by the NFL. DirecTV had to modify Travis Kelce's ads to address issues and maintain a positive image
About the
Campaign -
DirecTV collaborated with Kansas City Chiefs All-Pro tight end Travis Kelce for a campaign named "Overly Direct Sportsperson." The campaign aimed to engage NFL fans, providing a unique and entertaining experience on game days
Formula applied by the Campaign to elicit customer action -
One of the campaign highlights was the introduction of a commercial featuring Travis Kelce and Chris Jones, providing insights into their off-field personalities. The commercial aimed to resonate with football enthusiasts by showcasing the humorous side of the athletes
Business Title
A Look at
the Campaign
- "Overly Direct Sportsperson" campaign featured Travis Kelce in collaboration with DirecTV.
- Commercial with Chris Jones showcased the athletes' off-field personalities.
- Aimed at engaging NFL fans and enhancing the gameday experience.
- Campaign faced modifications following concerns raised by the NFL.
- Targeted audience included Kansas City Chiefs and Travis Kelce fans.
- Provided a humorous and entertaining perspective on the athletes.
- Strengthened DirecTV's association with NFL and popular sports figures.
- Overall, the campaign blended humor with sports, creating a memorable connection with the target audience.