Denver International Airport - DEN Pups Program
Targeting - Airport passengers, aiming to provide stress relief and comfort to travelers, making their journey more enjoyable.
Core Theme of the Campaign -
Denver International Airport's therapy animals, including dogs and Xeli the cat, have become beloved stress-relievers, turning the airport into a more pet-friendly and comforting space for travelers.
About the
Campaign -
Denver International Airport's DEN Pups Program is a therapy animal initiative that brings joy and stress relief to passengers through adorable dogs and a therapy cat named Xeli, creating a more pleasant travel experience.
Formula applied by the Campaign to elicit customer action -
The campaign celebrates not only eight years of the Canine Airport Therapy Squad but also holds a Guinness World Records title, making it a unique and record-breaking endeavor.
Business Title
A Look at
the Campaign
1. The program started in 2015, becoming the largest airport therapy animal program in the country.
2. The Canine Airport Therapy Squad (CATS) features adorable dogs with wagging tails, offering stress relief to passengers.
3. Xeli the therapy cat joined the program, contributing to the soothing atmosphere.
4. The campaign recently celebrated eight years of operation and a Guinness World Records title.
5. The initiative aligns with a broader trend in airports using therapy animals to calm anxious travelers.
6. Denver International Airport's program is recognized for boosting the airport's ambiance and contributing to a positive travel experience.
7. The therapy animals are an integral part of the airport's commitment to passenger well-being and comfort.
8. The program showcases a holistic commitment to passenger well-being, combining the therapeutic benefits of animals with modern amenities and entertainment.