DDB New Zealand - Correct the Internet Campaign
Targeting - Internet users, sports enthusiasts, and those passionate about gender equality in sports. The campaign seeks to mobilize to participate in correcting online inaccuracies and promoting a fair representation of women in sports.
Core Theme of the Campaign -
The campaign's interesting take lies in its use of a new online tool, "Correct The Internet," developed to showcase and rectify misinformation. By engaging the online community in correcting these inaccuracies, the campaign empowers users to actively participate in addressing biases against sportswomen.
About the
Campaign -
The "Correct the Internet" campaign by DDB New Zealand is a global initiative, backed by the United Nations, designed to address inaccuracies and biases in internet search results, particularly focusing on women in sports. The campaign aims to highlight and rectify these inaccuracies to increase the visibility of sportswomen online.
Formula applied by the Campaign to elicit customer action -
A significant highlight is the campaign's mission to combat bias against women in sports by correcting inaccuracies online. Led by Rebecca Sowden, a former netballer, the initiative brings attention to the importance of accurate representation and visibility for female athletes.
Business Title
A Look at
the Campaign
- Launched by DDB New Zealand, "Correct the Internet" is a global campaign supported by the United Nations.
- The initiative specifically addresses biases and inaccuracies in internet search results related to women in sports.
- Led by Rebecca Sowden, the campaign emphasizes the need for accurate representation and increased visibility for female athletes.
- The campaign utilizes the "Correct The Internet" online tool to engage users in identifying and rectifying misinformation.
- By encouraging the online community to actively participate, the initiative aims to correct biases against sportswomen.
- The global scope of the campaign underlines the universal importance of accurate representation in the online space.
- "Correct the Internet" is a collaborative effort to promote gender equality and challenge stereotypes in the world of sports.
- Overall, the campaign is a proactive step toward fostering a more inclusive and unbiased online environment.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
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Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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