Crate & Barrel - Love What You Eat
Targeting - Individuals who appreciate the value of shared meals and the significance of well-curated dining spaces.
Core Theme of the Campaign -
Crate & Barrel not only promotes stylish dining but also emphasizes the emotional connection and memories created during meals.
About the
Campaign -
Crate & Barrel's "Love What You Eat" campaign celebrates the joy of dining with a focus on cherishing moments around the table.
Formula applied by the Campaign to elicit customer action -
Emphasizes the concept of "Chairish the Night," encouraging people to appreciate and savor their dining experiences.
Business Title
A Look at
the Campaign
1. Crate & Barrel's "Love What You Eat" centers around the theme of cherishing moments shared around the dining table.
2. The campaign introduces the concept of "Chairish the Night," highlighting the importance of savoring and celebrating dining experiences.
3. It seamlessly blends style and emotion, showcasing not just furniture but the joy and memories associated with dining.
4. The campaign is multifaceted, featuring online and live components, engaging audiences through contests and interactive experiences.
5. Crate & Barrel aims to create a cultural shift where people appreciate not just the aesthetics of dining but also the emotional connections forged.
6. "Love What You Eat" extends beyond the physical products, promoting a lifestyle that values the experience of shared meals.
7. The creative works associated with the campaign, like "Chairish The Night," convey the brand's commitment to fostering a love for dining.
8. Through the integration of various media channels, including online platforms and homes, the campaign reaches a diverse audience.