CPB London - Imagine Campaign
Targeting - A broad audience, aiming to reach Individuals of all ages, genders, and backgrounds. By addressing the universal issue of gender bias, CPB London seeks to create awareness and foster a collective commitment to eliminating bias across society.
Core Theme of the Campaign -
CPB London takes a thought-provoking approach by prompting individuals to visualize a gender-neutral world. The simplicity of the campaign's message, coupled with powerful imagery, encourages viewers to confront the pervasive nature of gender bias in their daily lives.
About the
Campaign -
The Imagine Campaign by CPB London aims to envision a world without gender bias. Launched on International Women's Day, the poster campaign encourages individuals to imagine a reality where gender differences don't influence opportunities and treatment.
Formula applied by the Campaign to elicit customer action -
The focus on BreakTheBias, aligning with the theme of International Women's Day. It utilizes a nationwide poster campaign to bring attention to everyday gender biases, prompting viewers to reflect on and challenge these biases.
Business Title
A Look at
the Campaign
- Envisioning Equality: Imagine Campaign visualizes a future where gender plays no role in shaping opportunities.
- Aligned with International Women's Day: Launched on this significant day, the campaign resonates with the global theme of BreakTheBias.
- Nationwide Poster Campaign: Utilizes a widespread poster initiative to bring the message to diverse communities.
- Encourages Reflection: Prompts individuals to reflect on their own biases and societal norms related to gender.
- Simple Yet Powerful: The campaign's strength lies in its simplicity, making a profound impact with straightforward messaging.
- Promoting Gender Neutrality: Challenges viewers to think beyond traditional gender roles and norms.
- Broad Audience Reach: Targets individuals of all ages and backgrounds to create widespread awareness.
- Fostering Collective Action: Aims to inspire collective efforts in eliminating gender bias from everyday life.