1. Exclusive Savings: "Members Only" revolves around the core idea of exclusive savings. The campaign showcases special discounts, member-only pricing, and promotions that make a Costco membership a valuable investment.

2. Product Variety: Costco is known for its extensive product range, and the campaign emphasizes that members have access to a diverse array of high-quality products, from groceries to electronics, at member-exclusive prices.

3. Limited-Time Offers: The campaign may introduce limited-time offers and deals that are exclusively available to Costco members, creating a sense of urgency and encouraging non-members to join for immediate benefits.

4. Services and Benefits: Beyond products, Costco offers additional services and benefits to members, such as travel discounts, insurance options, and exclusive access to Costco's gas stations, all of which are highlighted in the campaign.

5. Community Engagement: "Members Only" goes beyond transactions; it's about community. The campaign may feature member testimonials, showcasing how being a Costco member enhances the shopping experience and fosters a sense of community.

6. Digital and In-Store Presence: The campaign spans both digital platforms and in-store displays, utilizing a multichannel approach to reach a wide audience and communicate the value of Costco membership.

7. Membership Tiers: Costco often has different membership tiers, and the campaign may outline the unique benefits associated with each tier, encouraging customers to choose the membership level that best suits their needs.

8. Word-of-Mouth Marketing: Leveraging the power of word-of-mouth, the campaign encourages existing Costco members to share their positive experiences and savings, acting as ambassadors for the "Members Only" benefits.

9. Renewal Incentives: For existing members, the campaign may include renewal incentives, ensuring that current members are continuously reminded of the ongoing value and perks associated with their Costco membership.