Costa Coffee - Never a Dull Cup
Targeting - Coffee enthusiasts and those seeking a premium and engaging coffee experience, positioning Costa as the go-to brand for quality and excitement.
Core Theme of the Campaign -
Costa's unique take involves infusing excitement into every cup by showcasing handcrafted, barista-made coffee as an art form, breaking away from the conventional and making each sip an adventure.
About the
Campaign -
Costa Coffee's "Never a Dull Cup" campaign, launched in 2016, is a bold and unorthodox approach that celebrates the brand's commitment to delivering exceptional coffee experiences. It marks Costa's biggest campaign, emphasizing a promise of excellence.
Formula applied by the Campaign to elicit customer action -
The campaign's key highlight is Costa Coffee's dedication to ensuring every cup is far from dull, embracing a vibrant and dynamic ethos in the coffee-drinking experience.
Business Title
A Look at
the Campaign
1. Costa Coffee launched "Never a Dull Cup" in 2016 with creative agency 101.
2. The campaign promises an extraordinary coffee experience, aligning with Costa's reputation as a leading coffee brand.
3. Premiering during the X Factor show, it marked Costa's most extensive campaign in the brand's history.
4. The focus is on celebrating baristas and the craftsmanship behind each cup.
5. Costa plans new product launches and digital initiatives alongside the campaign.
6. The campaign emphasizes delivering handcrafted, barista-made coffee.
7. It showcases an unorthodox and vibrant approach, differentiating Costa in the coffee market.
8. "Never a Dull Cup" seeks to engage consumers emotionally, making coffee a memorable experience.
9. The marketing strategy targets the UK and Ireland, led by Caroline Harris and Kirstey Elston.
10. This campaign serves as a testament to Costa's commitment to quality and innovation in the coffee industry.