Corona - PayWithPlastic
Targeting - Environmentally conscious consumers, beer drinkers, and Individuals concerned about the impact of plastic pollution on the oceans. By engaging with consumers who value sustainability, Corona aimed to build a community of eco-friendly advocates.
Core Theme of the Campaign -
Corona's campaign went beyond traditional advertising by integrating environmental activism into its business model. The initiative not only promoted the brand but also inspired consumers to make a positive change by actively participating in the reduction of plastic waste
About the
Campaign -
The "Pay With Plastic" campaign by Corona was an initiative to address the issue of plastic waste. As part of the program, Corona allowed beer drinkers to pay with plastic waste at retailers and bars, contributing to efforts aimed at reducing plastic pollution.
Formula applied by the Campaign to elicit customer action -
The campaign's standout feature was its innovative approach to tackling plastic pollution. By accepting plastic waste as a form of payment, Corona encouraged environmentally conscious consumer behavior while raising awareness about the global issue of plastic pollution.
Business Title
A Look at
the Campaign
- Payment with Plastic: Corona allowed customers to exchange plastic waste for beer at various retail locations and bars.
- Environmental Activism: The campaign was a proactive step toward addressing plastic pollution and fostering a sense of responsibility among consumers.
- Global Impact: Corona, in collaboration with Parley, contributed to cleaning plastic waste from oceans, emphasizing the global nature of the plastic pollution problem.
- Integrated Marketing: The initiative was not just a marketing campaign but a tangible effort to align the brand with environmental sustainability.
- Positive Brand Image: By championing a cause, Corona aimed to enhance its brand image by demonstrating a commitment to social and environmental responsibility.
- Partnership with Parley: Collaborating with Parley strengthened the campaign's credibility, as Parley is known for its initiatives in ocean conservation.
- Consumer Engagement: Encouraging consumers to actively participate in reducing plastic waste created a sense of engagement and shared responsibility.
- Educational Component: The campaign likely included educational elements to inform consumers about the impact of plastic waste on oceans and the environment.