Converse - Made by You
Targeting - Individuals who value self-expression, creativity, and uniqueness in their fashion choices.
Core Theme of the Campaign -
By featuring sneakers "Made by You," Converse turns customers into creators, transforming footwear into a canvas for personal stories and creativity.
About the
Campaign -
Converse's "Made by You" campaign celebrates individuality by showcasing personalized Chuck Taylor sneakers created by diverse individuals.
Formula applied by the Campaign to elicit customer action -
The campaign's focal point is a collection of Chuck Taylor sneakers adorned with unique designs, emphasizing the brand's commitment to self-expression.
Business Title
A Look at
the Campaign
1. Converse invited people worldwide to showcase their creativity on Chuck Taylor sneakers.
2. The campaign emphasizes the iconic status of Chuck Taylor shoes and their role in personal expression.
3. Diverse artistic expressions, from doodles to intricate designs, are celebrated on the sneakers.
4. Converse leverages user-generated content, turning customers into brand ambassadors.
5. Social media played a significant role, with participants sharing their creations using campaign hashtags.
6. Limited-edition "Made by You" collections were launched, featuring select designs.
7. The campaign fosters a sense of community among Converse wearers and creators.
8. Converse collaborated with influencers and artists, further amplifying the campaign's reach.
9. "Made by You" aligns with Converse's heritage of being a canvas for personal style evolution.
10. The campaign reinforces Converse's brand identity as a symbol of self-expression.